This edition is only for founders who want one funnel to grow their mailing list and generate appointments at the same time.
If you’re only collecting emails or you’re not planning to run a newsletter, this guide won’t be relevant for you.
Todays video demonstrates exactly what to watch when both goals use the same system.
THE TWO STEP SYSTEM
Our entire approach at FounderScale is built around a two-step funnel.
The first step grows your newsletter.
The second step generates the desired upsell or appointment. Both outcomes come from the same traffic source. That means a change in one metric affects both steps. This is why reading funnel data correctly matters.
When founders only look at the top number, they accidentally break the call booking step while celebrating their “growth.”
Key Takeaways
A higher opt-in rate is meaningless if the rate of page views to calls decreases.
Two-step funnels succeed only when both steps rise together.
Most funnel problems begin above the fold on the upsell or thank you page.
A mismatch between ad messaging and page messaging is the fastest way to kill call volume.
Fix the page before touching the ads. One hero test often restores the entire funnel.
If you want this fixed for you
Book a strategy call and we’ll walk you through your data, identify the weak link in your two-step funnel, and show you the exact microtest that will improve both subscribers and appointments.
Still skeptical? I challenge you… see below! 👇🏼
Talk soon Roman
How Strong Is Your Offer Really?
Most founders never test it. We do it for you.
We run a free 48-hour Microtest Sprint that shows how your offer performs in the real market. You get real data. CTR and CPC. Real clarity. A complete Minimal Viable Concept glimpse. And a direct comparison of how you stack up against your competitors.
What you get
✔ Tested angles and hooks
✔ Performance data you can trust
✔ A clear verdict on what works
Start your Microtest Sprint 👇🏼.