You asked for real client breakdowns and here’s the first one.

This Behind the Scale edition is a full walkthrough of how we’re helping my client Bali Invest build and validate a tokenized real estate funnel from scratch.

Start here to explore Bali Invest’s current tokenized real estate offerings.

👉🏼 Visit baliinvest.com

When we started working with Bali Invest, they had a powerful offer: tokenized real estate ownership in Bali. But like many companies selling complex, tech-driven products, they struggled to explain it in a way that resonated with the right people.

Their ads weren’t converting. Their leads weren’t qualified. And their funnel was leaking at every stage.

Instead of guessing what to fix, we started to do what we always do: we microtest

Microtesting is our iterative, sprint-based framework for validating funnels before scaling them.

You may download the full process below. 👇🏼👇🏼

Most agencies jump straight to full campaigns—spending thousands building landing pages, ad sequences, and fancy creatives. If you haven't validated your pain points, your ICP, or your hooks, the entire process becomes uncertain.

We start small and fast. We test:

Every step gets tested in isolation. Only those who perform move forward.

We tested 10+ pain point statements. Here’s what didn’t work:

“I’m scared I’ll miss the next big opportunity in real estate.”

CTR: 0.67%

And here’s what I did:

“I want simple tokenized investment because I don’t have time to chase documents and signatures.”

CTR: 2.02%

The lesson? Convenience converts better than FOMO—at least in this niche.

We ran 25+ headlines through Sprint 2. Again, surprises.

Loser:

“Invest in digital property shares without burning hours learning tokenization.”

CTR: 0.47%

Winner:

“How to overcome these 5 real estate trust frustrations keeping returns low and capital trapped.”

CTR: 2.88%

Takeaway: Specific pain > technical explanation. People don’t want to “learn tokenization.” They want better returns without the usual BS.

With clear pain points and winning headlines, we moved into lead magnet angles—educational hooks, download incentives, and email sequences to warm up traffic.

This is where most founders go wrong. They launch full funnels without testing if people even care about what they’re offering.

Each ad here costs less than $50 to test. We move fast, optimize hard, and only double down when the data says so.

This approach also helped Mario and his team see exactly where their messaging was off. It wasn’t the offer. It was the angle. Now, they have clarity.

We’re currently in Sprint 3—testing image and copy combinations. Once we have four validated minimal viable concepts, we’ll build out the final funnel and shift into scaling mode.

Stay tuned for the next breakdown.

And if you’re building a funnel right now and haven’t validated your core messaging—you’re probably wasting time and money.

Start small. Test everything. Let the data lead.

I’ll walk you through how we’d apply this testing system to your specific offer so you can see exactly what’s working, what’s not, and what to do next.

Spots are limited. I only have time for 10 of these this month.

Talk soon,

Roman