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Imagine you just became a father… and realize the life you’re building isn’t the one you want your daughter to grow up watching.

That was Evan Kuterbach’s reality. A decade into his corporate career, with a newborn at home, he made a terrifying decision: He quit. No plan. No fallback. Just a gut feeling that he had to build something different, something aligned.

Two years later, Evan is a solopreneur juggling multiple businesses — but his biggest challenge isn’t money.

It’s focus.

At some point, every entrepreneur must ask themselves:

“Am I building a life that actually serves me or just repeating someone else’s script?”

In this episode, Evan opens up about leaving comfort behind, building with purpose, and staying centered when every idea feels urgent.

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“Some projects make money, others make you feel alive. Learning which to keep is the real game.”

Evan Kuterbach

From Newborn to No Plan

Evan did what most people would call irresponsible.

With a newborn daughter and no clear backup plan, he walked away from a stable corporate career — not out of burnout, but out of clarity. He would rather not build a life his daughter would later try to escape from.

He wanted to be present, fulfilled, and aligned.

So he leaned into what he already knew: marketing, e-commerce, and content. He started freelancing. He then initiated a pickleball brand. Afterwards, he secured retainer clients. He was no longer one thing — he was a solopreneur with multiple income streams, all built from scratch.

But while things looked good on the outside, the inside got messy.

When everything is possible, staying focused becomes the real battle.

Watch the full podcast:

The Hidden Chaos of Freedom

That’s where Evan hit his wall.

He found himself constantly juggling projects, passions, and parenting, each feeling urgent, but not all truly meaningful. Some projects made money but drained his energy.

Others lit him up but didn’t pay the bills.

It was a new kind of stress, not the pressure of being stuck, but the challenge of being free.

And in that freedom, he realized something:

“The hardest part of solopreneurship isn’t starting. It’s staying aligned with what you actually set out to build.”

Discipline in the Name of Legacy

Today, Evan is still building — but slower, sharper, and more intentional.

He’s pruning instead of chasing. He’s protecting his time like he protects his daughter’s future. And he’s using focus as his new form of discipline.

Because when you become a father and a founder at the same time, your life isn’t just a business anymore; it’s a blueprint for someone else.

3 Tactical Takeaways for Founders

  1. If your personal life changes, your business goals should too.

    Don’t force yesterday’s vision into today’s reality.

  2. Freedom without structure leads to fragmentation.

    Build systems to protect your time, your energy, and your mission.

  3. You don’t need more income streams — you need more clarity.

    Ruthlessly prioritize the 20% of work that actually builds the life you want.

Would you like to see how Evan is achieving his goals?

Check out the tools, books, and systems behind his journey. → View Evan’s Kit

That’s a wrap for today!

Thanks for reading

Kindly

Roman

Struggles? Good.

We Turn That into Scalable Authority 👇🏼

I help founders achieve 7-figure breakthroughs by using their stories and personal struggles as fuel, along with proven systems I developed over 16 years of experience as an entrepreneur and CEO of a nanotech startup.

If you’d like to be featured and turn your unique insights into high-impact content that attracts clients and opportunities automatically, let’s talk.

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