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Most men waste their mornings.
Scrolling, snoozing, and stumbling into the day already behind. That quiet hour before sunrise—the most powerful time of the day—is traded for nothing but distraction. The difference between drifting through life and dominating it often comes down to what you do between 5 and 7 a.m. Jarvis calls it winning before the world wakes.
That’s how he rebuilt himself from his mother’s basement to become the Morning Hero.
🧠 Remarkable & Relevant Facts 💡
(Did you know…?)
Willpower is strongest in the morning. Research from the University of Nottingham shows self-control functions like a muscle that fatigues during the day. Early hours are when your brain has the most decision-making power available. Source
Morning sunlight boosts your mood and focus. Just 10–15 minutes of natural light within an hour of waking resets your circadian rhythm, raises serotonin, and improves sleep quality at night. Source
Journaling by hand strengthens goal achievement. Studies show handwriting activates more brain regions than typing, leading to deeper encoding of intentions and better follow-through. Source
Rock Bottom to First Light
In 2015, Jarvis Leverson was a top software sales rep in San Diego.
Six-figure income, penthouse overlooking the bay, girlfriend by his side. On the surface, life looked perfect. Inside, he was slipping—late nights with wine, missed workouts, falling sales, a cold relationship. The crash came quick. In one week he lost his job and his girlfriend. At thirty-five he was back in Chicago, semi-homeless on his mother’s couch. Then came the gut punch: a LinkedIn notification congratulating his old college lab partner, Eric, on becoming a CTO. Same classes, same grades—different outcome. Jarvis saw the life he could have had. The next morning he set an alarm for 5 a.m. At 4:57 he woke up on his own. Silence. No calls, no distractions. He prayed, journaled, and ran, and by 7 a.m. had already lived a full day.
That was day one of Jarvis 2.0.
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The WIN Formula
What started as survival turned into a system.
Jarvis realized the structure of his mornings could be taught and repeated. He built it into what he now calls the WIN Formula—because if you win the morning, you win the day.
Wake up early. At least one hour before sunrise. It’s not about the clock—it’s about margin. Most people wake up straight into chaos: emails, kids, traffic, meetings. You’ve already lost. Waking early creates space to get ahead.
Set your intentions. Jarvis calls this “GAS”—Goals, Actions, Schedule. Each morning, he writes down what he wants, defines the key actions under each goal, and blocks time for them on the calendar. Writing by hand matters. It forces clarity and commitment in a way typing never does.
Do it daily. No exceptions. Birthdays, holidays, travel days—it doesn’t matter. Momentum compounds when you remove negotiation. The point is not perfection. The point is consistency.
The WIN Formula is simple, but it works because it strips away drift. Instead of evenings filled with numbing habits, mornings become the engine of growth.
They will never beat me because I win before they even wake up
From Routine to Results
Jarvis tested his system in real estate.
After rebuilding his confidence, he entered the San Diego market as an agent. While others rolled into the office at nine, Jarvis had already prospected, planned his marketing, and closed the first conversations of the day. By noon, his most important work was done. Results followed fast. He became one of the fastest-growing agents in the city, built a reputation for discipline, and soon people were asking him to speak and share his methods. Coaching requests came next. Entrepreneurs, executives, and everyday men wanted the same structure.
What started as a personal reset turned into Morning Hero—a movement that helps people break stagnation and rebuild their lives starting with a simple choice: take back your mornings.
Goals, Presence, and the Tension That Builds Men
Not everyone agrees with Jarvis.
Some coaches say “forget goals” and focus only on presence. Jarvis understands the argument, but he sees the danger. Without a target, most people drift. Goals create a finish line. Finish lines increase pace. Even so-called “vanity” goals—like buying a car—can serve a purpose, because the pursuit forces you to create value. The deeper lesson is alignment. Goals only work when they connect to meaning. Purchasing a Porsche solely for status is shallow. A Porsche as proof you built a business that solved real problems for others is different. Presence without direction risks mediocrity. Goals without presence risk burnout.
The power comes when you hold both at once: focused targets with full attention to the moment in front of you.
Start Tomorrow at 4:57
The Morning Hero story isn’t about waking up early for its own sake.
Reclaim your agency. When Jarvis shifted his routine from late-night numbing to early-morning clarity, everything improved—health, work, relationships, and impact. You don't need a new personality, just a new morning. Start small: tonight, write down three actions for tomorrow, put your phone away, lay out your clothes, and set the alarm. When it rings, get up within five seconds. Pray, plan, and act before sunrise. Complete the first action on your list to build momentum by 7 a.m. Jarvis advanced from his mother’s basement to global coaching by stacking mornings together.
That’s how he became the Morning Hero—and how you can become one too.
Key Takeaways
Wake up one hour earlier than usual tomorrow. Use that time only for prayer, journaling, or exercise—not email or social media.
Write down your top three goals every morning. Then list one action under each goal you will complete today.
Block your calendar before anyone else claims it. Schedule your top three actions before 9 a.m. so they’re done while the world still sleeps.
Replace evening “me time” with morning “me time.” Go to bed one hour earlier tonight to trade scrolling and snacks for clarity and focus at dawn.
Measure momentum, not perfection. Track how many days in a row you start with your WIN routine and aim to improve the streak each week.
That’s a wrap!
Talk soon,
Roman
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