One stranger’s belief can flip a life.

Giordano Carretta went pro in soccer, then watched the dream collapse into drugs, dropout years, and a reputation as the town’s failure.

By 22, he left Italy with no degree, no English, and no money, only to find himself scrubbing dishes in California and sinking into $30,000 of debt. The grind nearly broke him, and everyone back home expected him to crawl back.

But then came a chance meeting in 2015—through a Tinder date, of all things—that introduced him to the mentor who said what no one else ever had: “You could be number one.”

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Giordano signed early for soccer as a teen, and then it collapsed.

Shame pushed him out of school for three years. He chased numbness with weed and parties. Parents warned their kids to avoid him. He finished school late and carried the stigma everywhere. He tried to clean up, but the label stuck. At 24 he made the scariest call. Leave. In 2012 he landed in California alone. No contacts. No paper. No plan.

Only a promise to rebuild

California gave sun and energy but not money.

He worked every holiday in an Italian restaurant. He coached when he was off shift. Two jobs. Seven days. Bills still won. Three years later the debt was 30,000 dollars. His parents begged him to come home.

Then chance struck.

A Tinder date led to a living room presentation for a network marketing company. The price to join was 5,000 dollars—impossible on paper. But the young presenter, Colton, saw something different. He pulled Giordano aside and said, “If you learn this and take it back to Italy, you can be number one.”

It was the first time since soccer that someone told him he could win at something. He found borrowed belief and said yes.

Year one in network marketing paid about 2,000 dollars.

He did what the playbook said. He still lost. The problem was not tactics. It was him. He was still smoking. Still watching hours of soccer. Still around the wrong people. His mentor asked a simple question:

“How much are they paying you to watch ten hours a week?”

That one stung. So he cut weed. Cut booze. Cut sports on TV. He swapped talk shows for Jim Rohn and Eric Worre. He listened to Fraser Brooks. He studied sales from Jordan Belfort and Jeremy Miner. He built the habits the market could trust.

People buy you before they buy what you sell. In year two the business jumped. By year three the checks turned real.

Giordano stayed with one company for ten years.

He chose high-ticket health and wellness offers priced between $2,000 and $15,000, where one sale could equal a month’s wages. He targeted markets with under one percent penetration, allowing for new opportunities. Initially, he built a team in Italy when few knew the brand before expanding to Europe and beyond. Today, his global network has around 15,000 people. He credits his success to the system, mentors like Colton and Daniel, trainers who provided tools, and downlines who taught him as they grew.

He teaches three traits before skills. Hunger. Coachability. Daily action.

Giordano refuses the usual hype. He tells recruits the opposite.

You will likely make little or nothing at first. Freedom comes later and only after years. At the beginning you will have less time and more cost. Most people quit in year one. The ones who win are hungry, coachable, and disciplined enough to look bad in public while they learn. Think of Ronaldo showing up to train when he does not want to. That is the game. He says timing still matters. Company matters. Product matters. Profits and leverage matter. But the person you become matters most.

Change yourself, and the market changes with you.

That’s a wrap!

Talk soon,

Roman