Joshua Feynman’s life cracked open the night his mother lay two weeks from death—and his wife calmly laid him off as her “full-time therapist.”

The sudden ICU vigil ripped his success costume clean off: thriving agency, new baby, shiny marriage… Yet, under it all, a needy boy is chasing checklists.

Two weeks in, his wife’s five words—“You need real help, Josh”—hit harder than the crash.

Coaching sessions morphed into deep men’s circles; facilitating strangers turned into Mensch, a fast-growing brotherhood where fathers, founders, and lost thirty-somethings trade isolation for iron-sharpens-iron growth. Today the man who once numbed out with work coaches hundreds to rewrite their own scripts.

Keep reading—next we unpack Joshua’s 4-step “MENSCH reset” so you can turn quiet discontent into a clear mission.

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At 3 a.m., the only light in the ward came from ventilator screens and the orange glow of a vending machine.

Joshua stood beside his mother’s bed, watching her chest rise under a web of tubes. A blood clot in her lung had nearly killed her; doctors wouldn’t promise a recovery. Between beeps he replayed his highlight reel: agency awards, ­frequent-flier miles, and a condo that overlooked the Thames. None of it felt like legacy. His mum’s future now hinged on grit and family love—two muscles he’d let atrophy. In that quiet he wrote a vow in his phone: If she walks out, I walk into a life that matters.

He didn’t yet know what his new life would look like, only that pursuing status would never fill the new emptiness he felt.

Two weeks later Joshua was home changing nappies while fretting over late invoices.

Exhausted, he dumped everything on his wife: staff drama, client ghosts, and his fear of failure. She listened, eyes rimmed red from three months of newborn nights, then delivered five words that cut deeper than any client rejection: “I can’t be your therapist.” The silence afterward felt like free fall. For years she’d absorbed his stress; now the buffer was gone. “You need real help, Josh—someone who isn’t me.” Pride wanted to argue, but the truth was obvious: he’d been outsourcing emotional labor to the person already carrying the biggest load.

That ultimatum became step one of a new accountability—if he wouldn’t invest in his growth, his marriage wouldn’t invest in him.

Joshua booked a coach, who promptly recommended an in-person men’s circle led by veteran facilitator Kenny Mamarella-De Cruz.

The idea sounded woo-woo, but desperation lowers snobbery. In a London basement, Joshua met twelve strangers discussing fears of fatherhood, porn addiction, and loneliness—topics no boardroom ever allowed. Something cracked open: the relief of being fully seen without judgment. COVID hit, and Kenny needed help running nightly Zoom circles; Joshua volunteered, then found himself guiding men from Dubai to Detroit through breathwork, check-ins, and hard questions. Every session left him more energized than any creative pitch. He realized the feeling had a name—belonging—and it was contagious.

Where most networking ends at LinkedIn invites, circlework welded strangers into brothers who refused to let one another drift back to old patterns.

After 400 hours of leading groups, Joshua saw a pattern: most men arrived with three bleeding wounds—intimacy drought, mission drift, and father-presence guilt.

Agencies had taught him branding; circles taught him service. He merged both to launch Mensch, a membership that offers weekly small-group calls, quarterly in-person immersions, and a guided curriculum. He sold his stake in the agency to fund the first year and moved the family to a cheaper suburb to buy runway. Word-of-mouth exploded—because transformation sells itself. Founders flew in for retreats; dads squeezed calls in between bedtime stories. Joshua’s own life mirrored the program: more dates with his wife, screen-free Lego sessions with his son, and numbers on the P&L that finally matched his values.

The business success he’d once chased now followed him instead.

Use one week per step; run the loop for 90 days.

Repeat the cycle for three months.

You’ll feel the first shift in focus by week two, notice compound momentum by week six, and hear family or colleagues remark on the difference before day ninety.

When growth becomes mutual, with brothers pushing each other, burnout gives way to sustainable drive, and shared victories replace tough-love ultimatums.

Ready to level up with real brotherhood?

Join Mensch today. → https://www.bemoremensch.com/

That’s a wrap!

Talk soon,

Roman