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Most people wait for clarity. Travis built it.
He walked away from a life in ministry, discovered he didn't want the only thing his diploma qualified him for, and realized he didn't want the sales career he excelled at either. Two lanes. Zero desire. This forced a decision most men keep dodging. Travis chose to start again, to learn in public, and to build consistency before seeking results.
What followed is a simple system any beginner can copy.
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From Ministry to “Now What”
“I had an unaccredited Bible degree and no plan,” Travis told me.
That became his first pivot. He went straight into sales because it was the only skill he could monetize. Five years of door to door taught him how people decide, how to train teams, and how to manage pressure. Then came the second fork. Good at it. Did not want it. So he restarted the career counseling most teens get at 14, but at 23 with a wife and a mortgage. He binge-learned. YouTube. Audiobooks.
Anything that could shorten the path from confusion to competence.
Commit to painful consistency. Violently attack the repetitions before your judge the results
The Podcast Bet in 2016
Podcasts were just entering the mainstream.
Travis noticed creators making real income and launched his own show. It flopped at first. He saw the gap fast. Skill and distribution. So he paid for coaches, joined groups, and studied the craft. He built offers behind the mic to fund the front end. Coaching. Consulting. Done-for-you production. Guest and show booking. Even software. The goal was always the same. Use the cash to grow the audience.
Do not let the tail wag the dog.
🧠 Remarkable & Relevant 💡
(Did you know…?)
AI’s biggest bottleneck isn’t GPUs—it’s electricians. Energy leaders warn the U.S. doesn’t have enough licensed electricians to build and maintain the new AI data centers, creating a real constraint on AI’s physical rollout. (learn more)
Most podcast hosts quit before 10 episodes. Data shows 44% of podcasts have fewer than 3 episodes published, and only 18% make it past 10. Consistency is the true moat. (learn more)
Podcast ad revenue has exploded 5x in just six years. U.S. podcast advertising grew from $479M in 2018 to over $2.6B in 2024, outpacing every other digital medium. (learn more)
Boring businesses outperform hype. The global HVAC market alone is projected to reach $280B by 2028, growing steadily while most tech startups fail within 5 years. (learn more)
Monetize Early. Reinvest Always.
Traffic without offers is charity.
Offers without traffic are stress. Travis solved both. He monetized tiny numbers by selling high-ticket help to listeners who needed outcomes now. Then he carved off a fixed percentage of every dollar and fed it back into top-of-funnel growth. Better production. Better guests. Targeted promotion. The product is the content, he said. Make the product better and buy more attention for it. Later he sold the booking company and returned to the chair full time.
Today he drops daily interviews on Travis Makes Money and long-form curiosity convos on Travis Makes Friends. Consistent output. Simple flywheel.
Watch the full podcast:
Where AI Leaves Room for Founders
We went deep on AI fear.
His view is practical. Tech will eat a lot of tech. Tools get absorbed by platforms with bigger budgets. Boring businesses win because robots will not fix your leaking pipe soon. If you want leverage, pick a service with high gross margin and add AI to remove operational drag. HVAC. Roofing. Auto repair. Self storage. Laundromats. Add scheduling bots, quoting agents, and follow-up automations to move more revenue to the bottom line. Online, start with done-for-you services before you dream about courses and low ticket.
Ten clients at ten thousand beats a thousand buyers at one hundred when you are paying rent.
The Only Advantage You Control
“The game rewards violent consistency,” Travis said.
He committed to two years at three interviews a week no matter what. No early spike. No shortcuts. Just reps. That is the point most beginners miss. Six months is not enough data. Weekly reps barely maintain skill. If you want compounding, pick a schedule and keep it when it is invisible. If you already sell services, skim a fixed percentage into newsletter and podcast growth every month.
Audience compounds. Offers follow.
🔑 Key Takeaways
Start with high-margin services. Don’t waste months building low-ticket products. Instead, package a skill you already have—copywriting, design, media buying, editing—and sell it as a high-ticket, done-for-you service. Ten $5K clients is easier than chasing 1,000 $50 buyers.
👉🏼Action step: write down the top three problems people already ask you to help with, and build a simple service around one of them.
Carve out a growth tithe. Travis reinvested part of every dollar back into audience growth. You should too. Even 10% is enough to build a consistent stream of new eyeballs.
👉🏼Action step: create a separate bank account for growth spend and push a fixed percentage of revenue into Meta ads or podcast distribution every month—non-negotiable.
Pick a posting contract and honor it. Consistency compounds. Success in content is a function of reps. Commit to a publishing cadence that feels slightly uncomfortable but sustainable.
👉🏼Action step: decide today whether you’re posting weekly, twice a week, or daily. Write it down and treat it like rent—you pay it no matter what.
Use AI to remove drag, not purpose. Automate admin, scheduling, reminders, and cold outreach. But keep sales calls, relationship building, and trust-driven conversations human.
👉🏼Action step:list the three most repetitive tasks you do every week. Search for an AI tool to replace one of them before Friday.
Choose markets that fit you. Don’t just chase trends—leverage what you know. If you’ve worked in construction, start a roofing or HVAC agency. If you’ve been in media, start a content shop.
👉🏼Action step:draw three columns today: skills, experience, and interests. Where they overlap is where you’ll find your best starting business.
That’s a wrap!
Talk soon,
Roman
Struggles? Good.
I help founders turn their story, values, and experience into a high-trust newsletter that attracts the right clients and drives consistent growth.
It’s all backed by real scars. I built and scaled a 7-figure nanotech business, sold over $10M in sales, lost it all, and rebuilt from scratch—twice.
If you’re ready to scale your business, let’s talk.
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