As founders we intuitively rely on speed. Speed of implementation. Speed of decision-making. Speed of iteration.

It is one of the traits that separates us from everyone else. But there is one area where this strength becomes a weakness. Marketing concepts. This is where our instincts usually betray us because we fall in love with what we build and love can make you blind. We all know that. We see the world through our product. We assume people understand the value as quickly as we do. And because we’re wired to move fast, we double down on those assumptions without realizing it.

That’s the moment the blind spot forms.

Every founder knows this feeling: You launch a message you’re sure will land and then.. It doesn’t.

Then something simple you barely cared about suddenly outperforms everything. That’s the painful truth. We are too close to our own product to judge it accurately. This is exactly why microtesting works so well. It forces you out of your own head. It strips away emotion. It isolates one idea at a time and shows you what people actually respond to.

No guessing. No hoping. Just signal.

And when you get that signal, everything shifts. Clicks go up. Cost goes down.

The right people show up. The whole system tightens. Your offer becomes stronger because it’s no longer built on what you think is true. It’s built on what the market proves is true.

Most founders never do this.

They build campaigns on assumptions and then wonder why everything feels flat. Not because the product is bad, but because they never validated the core message before scaling it.

Still sceptical? I challenge you…see below! 👇🏼