I'm about to share something that'll make you question every marketing dollar you've spent.

Here is a rather controversial opinion:

It’s not the strategy that sinks most funnels; it’s the assumption that your idea is good without actually knowing.

That gut-feel approach has sunk more ad budgets than bad products ever did.

But what if you could validate your idea before writing a single headline or designing a page?

Microtesting transforms the entire funnel strategy, enabling you to identify winning hooks prior to any development.

This approach allows us to increase your CTR by 3x or even 5x, reduce acquisition costs, and convert cold traffic into high-ticket clients without any guesswork.

So let’s dive into it!

Most founders build first and test later.

They spend weeks crafting copy, designing videos, and launching ads based solely on intuition. Spending a few hundred dollars on Meta often results in poor results, leading to frustration. Some double down, while others quit. The savvier ones run A/B tests, but they are slow, costly, and only helpful after building the funnel.

The truth? They never validated the idea to begin with.

You’re optimizing assets no one asked for. It is like decorating a house you haven’t poured the foundation for.

This approach is not just risky. It’s wasteful. Here’s the core problem:

You don’t need better tools. You need a smarter way to find what resonates—before you scale.

Instead of building first and testing later, microtesting flips the order.

We test ideas before we write a single headline or build a single section. It works by running ten to fifteen ultra-simple Meta ads with just one sentence each. Each ad isolates one emotional hook using color-block formats. We spend $25 to $35 on each test and get results in less than 24 hours.

Let me show you a real test example with a client we are working with right now that illustrates the problem

We assumed urgency and FOMO as the primary challenge. So we ran this ad:

Next, we tested an approach focused solely on convenience:

In 485 impressions it hit 2.06 % CTR, more than tripling engagement. Everything showed that ease and speed mattered far more than urgency for this audience.

We were dead wrong.

If we’d trusted our gut and run with our assumptions from day one, the entire campaign would have been doomed before it even began. Only microtesting saved us from failure.

How do we reach an MVP, Minimum Viable Concept, using the Microtesting Funnel Sprint?

It’s a proven sequence that can span 2 to 3 months, but the first month is crucial because it lays the entire foundation.

Sprint 1 – Hook Microtesting

We test raw emotional hooks based on buyer psychology using 10–15 single-line ads. We do not include any visuals or design in our first sprint. Just message vs. message

Sprint 2 – Hero Statement Test

We distill your transformation promise into one clear sentence—and see if cold traffic actually cares. If they don’t click, they’re not the one.

Sprint 3 – Offer Angle Exploration

We test whether your audience responds more to speed, safety, simplicity, FOMO, status, or ROI. Different angles. One target outcome.

Sprint 4 – Headline & Visual Sync

We combine top hooks with bold images to test synergy. This tells us if your message works better with or without visual reinforcement.

Sprint 5 – Subheadline & CTA Calibration

This is where we shape the close. Which CTA actually makes them act? Which subheadline seals the promise?

Sprint 6 – Layout Signal Test

We run quick simulations of different page layouts to see what guides the eye and keeps attention. No design waste. Just directional clarity.

Sprint 7 – Full Funnel Mock Test

We combine the winning hook, headline, subheadline, and CTA into a minimal, clickable page—just enough to test total funnel coherence.

Sprint 8 – Lead Magnet Launch

Once the message stack is dialed in, we test a low-friction offer like a 5-day course or webinar invite—powered by everything we’ve validated.

This is a complete process that takes around two to three months. We don’t just run tests—we handle everything from idea validation to setting up the full campaign and funnel, ready to launch.

A great ad gets the click. A great course gets the client.

Microtesting tells you what your audience wants. A 5-day email course shows them why you’re the one to solve it. Most lead magnets are forgettable PDFs or cheatsheets. Email courses, however, provide you with five trust-building touchpoints automatically.

They deliver value, insight, and proof before your prospect even speaks to you.

This methodology is the foundation of most of our successful client funnels.

We’ve applied this system across multiple niches and price points.

The numbers prove what intuition can’t. Clients often come to us after months of low conversions and high CAC. We show them how to validate fast and build smarter. And suddenly the same offer works—not because it changed, but because the message did.

Here’s what happened when we applied the system.

You only need one excellent funnel to change your business.

But most founders build first and test later—and end up wasting time, money, and momentum. Let’s flip that.

I’m offering a free funnel strategy call where I’ll personally assess your current funnel or landing page and show you how we’d apply our microtesting system to improve it, before you spend another dollar on ads.

I’ll walk you through how we’d apply this testing system to your specific offer so you can see exactly what’s working, what’s not, and what to do next.

Spots are limited. I only have time for 10 of these this month.

Talk soon,

Roman