Many founders think the fastest path to revenue is sending people straight to book a call.
The problem is that you lose ninety percent of your paid traffic the moment they bounce. In this edition, you’ll see the real numbers from a live funnel and why capturing opt-ins quietly produces more booked calls than the ads themselves. In this episode, Tanner breaks down a live funnel and shows exactly what happens when you add one simple step before the call.
The data reveals why opt-ins consistently outperform a direct-to-call approach.
You capture the ninety percent who won’t book a call on the first touch.
You build trust automatically through follow-up instead of paying for retargeting.
You turn every visitor into a reusable asset instead of a one-time click.
You get more booked calls without increasing ad spend.
You protect your pipeline if ads slow down or platforms shift.
Build Your Funnel the Right Way
This is precisely why our two-step funnels always follow the same structure.
First we capture the email so every visitor becomes an asset you can nurture. Then the thank-you page presents a focused call offer based on their intent. This gives you immediate opportunities from the hottest ten percent and a long-term pipeline from everyone else. Both work together. Both scale. And both protect you from ad volatility.
If you want this system running inside your business, book a call with me.
We will show you how we build funnels that convert now and compound over time.
That's a wrap.
Talk soon, Roman.